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Cuture or Kingdom?

June 21, 2007

My pastor has introduced a diagram to us that he has used to try to explain the church, how it fits into the world, and what we as Christians are called to. On that chart culture is shown as directly opposite from kingdom.

Cuture or Kingdom

On another blog I visit regularly there has been discussion the last few days about churches marketing themselves. Churches are placing banners and signs outside their doors, putting signs on the streets, taking out advertising in phone books and newspapers, and sending mailings to the community.

Is God’s kingdom the exact opposite of culture?
Are we being cultural or kingdom like in our actions?
Do we or our churches need to use cultural and consumeristic tactics to attract people to God and churches?
If so, is that a cultural act or a kingdom act?

4 Comments leave one →
  1. June 21, 2007 12:16 pm

    i happen to believe many forms of marketing are in effect sharing the gospel or getting people to a place to do that.

    but some of it is very “self” motivated and that is not kingdom-like as you call it. ultimately it comes down to if it is a holy effort.

  2. June 21, 2007 3:08 pm

    There is a cold reality that the world is unlikely to listen if we don’t shout loud enough. There is too much competition for their time and attention.

    I don’t think that marketing in-itself is wrong, but at some churches the focus becomes marketing themselves or creating really cool marketing stuff. If the focus is not on leading others to Christ, there is a problem.

  3. rogueminister permalink
    June 22, 2007 5:55 pm

    There is always going to be that struggle between being in the world and being of the world.

    I do agree with Scott, marketing isnt inherently evil, but there are certainly better ways to reach people and bless thier lives. Not to mention, church programs and their clever marketing often become idols.

    If we follow the example of Christ and His early followers then it seems we ought to be going out and building genuine relationships, not trying to coax people into joining our group.

  4. June 23, 2007 6:57 pm

    I think all three of you have touched on what I also feel about this subject, we need to be finding ways to reach people where they are at and with messages they understand. When I saw the chart with culture and kingdom on opposite sides the image that struck me was of Jesus being in the culture. He spent time with the people where they ate, shopped, worshipped, and lived. He went to them.

    For thousands of years God has pursued after people, trying to win their hearts. People have tried to walk faithfully and understand at times, but it seems that most of them have fallen short of the mark. It leaves me to wonder how far from the mark we are now. If Paul was to write a letter to your church, what issues do you think he would call out and try to address. Would the marketing or lack of marketing be one of the issues?

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